The Cable Television s Target Marketing Process - 1764 Words

The cable television market continues to shift at such a rapid pace that the identification of market segments occurs at a parallel speed to technological advancements. Shifting populations, changes in demographic age groups, and the continued development of high aped internet ready devices continue to impact the pay TV marketplace. It continues to be a challenge to both identify and predict where these groups will evolve and how their media consumption demands change. It is incumbent upon cable providers to closely examine the shifts and deep market fragmentation when designing and launching new platforms to try and satisfy as many different masters as possible. The Xfinity X1 Entertainment Operating System attempts to do just that. The first step in the target marketing process is to define the marketing segments. Within the cable television industry there are several different directions that are possible. One could consider the general percentages of television viewers as a whole, how many subscribe to cable, how many us an internet streaming video service, or what percentage reject pay television all together. This approach, however, fails to examine the subscribers that exist now, how to keep them, and how to grow the consumers within this space through optional upgrades. The most obvious approach is to segment the existing customer base by a key demographic, age. Since economic standing, technological know-how, and product availability are all contributing factorsShow MoreRelatedMKT 365964 Words   |  4 Pagessegmentation TRUE Psychographic segmentation Used by marketers to group people by values, attitudes, personality and lifestyle The first step in market aggregation is to determine the primary demand trend within the targeted market TRUE The target market for dolls designed to embody the image of a proper Muslim woman is Arab parents as well as their Arab daughters TRUE As products enter the maturity stage of their product life cycle, prices tend to rise FALSE If the supply of a productRead MoreThe Impact Of Advertising On Marketing And Business861 Words   |  4 PagesAdvertising is one of the most important things existent in marketing and business today. If businesses did not advertise, their consumers would never be informed about any services or new products that they are promoting. It is important to advertise so that the business can aware their customers on their company and the products that they sell and keep them up-to-date. â€Å"The advertising campaign is about much more than creating a cool ad and hoping people will notice it. The campaign should be intimatelyRead MoreAnalysis Of Theodore Levitt s Marketing Myopia744 Words   |  3 PagesTheodore Levitt s original 1960 Harvard Business Review in 1960 Marketing Myopia addressed shortsighted in management, industry is a customer satisfying business and not a goods producing business (Levitte, 1960). The core meaning behind Levitt s Marketing Myopia is Levitt (2008), Every major industry was once a growth industry. But some that are now riding a wave of growth enthusiasm are very much in the shadow of decline. Others that are thought of as seasoned growth industries haveRead MoreEconomic Factors Of Cable Bahamas Ltd Essay2786 Words   |  12 Pagesvariables that influence a company s capacity to successfully do business. They may be helpful or harmful, and the same factor can have either a positive or negative impact depending on its current status or the type of business it is affecting. Although economic factors create the climate in which a business operates, the success or failure of any company also strongly depends on its own resourcefulness and ability to adapt to these external economic factors. Cable Bahamas Ltd. is the most technologicallyRead MoreMarketing Plan MKT 4216579 Words   |  27 Pagesschool teacher and three term governor of Ohio James M Cox. With more than 23000 employees in 15 states, Cox provides its 6.7 million subscribers with award winning services. Among them are: video, with high definition, digital video recorder, digital cable, and analog services; high speed broadband data with multiple speed choices; and digital telephone service. (www.cox.com) Current procedures require new subscribers to contact the company to set up new service and schedule an installation. This canRead MoreVirgin Media - Marketing Mix1509 Words   |  7 PagesVirgin Media Virgin Media began trading in early 2007, as a result of a merger between cable operator NTL:Telewest, and acquisitions of the VirginNet internet service provider, and Virgin Mobile. At launch, the new company heralded itself as being the first single provider of ‘quad-play (four-service) media in the UK. It has a strong marketing campaign and its broadband service in particular is popular with British customers, with the second Ââ€" largest subscriber base in the United Kingdom. ProductRead MoreMarketing Plan Phase 11325 Words   |  6 PagesRunning head: Marketing Plan – Phase I Paper Sony Electronics – SONO Stick University of Phoenix MKT/421 – Marketing Facilitator: Chris Ross April 23, 2007 Sony Electronics – SONO Stick Introduction The introduction of any new product can be and intense process for any company. The Sony organization is a large world wide corporation that since its inception has proven to work towards electronics innovation. The new product that Sony is reviewing is the Sono-stick and priorRead MoreMarketing Mix Paper1670 Words   |  7 PagesMarketing decisions generally fall into four categories; product, price, place and promotion. These categories together, are known as the marketing mix, or the 4 P s of marketing. Subject to the internal and external constraints of the marketing society, the marketing mix gives marketing managers controllable parameters to make decisions that are centered on customers in the target market. The ultimate goal of the marketing mix is to create value and generate a positive response for any organzitionRead MoreReality Television Economic Factors And The Production Of Television Programs Essay1372 Words   |  6 Pagesï‚ § Reality Television Economic Factors How many factors are part of the production of television programs in reality. When we feel pressure to provide the display, the producer will make money, this is how the process works, to assess the social structure in the media are suitable. I have found that, in this season, the main impact of the huge influx of reality TV show based on information from the actors, writers strike, advertisers trying to reach a large part of the total population, and theRead MoreFashion Channel Case3534 Words   |  15 PagesDana Wheeler, Senior Vice President of marketing for the Fashion Channel is reviewing a new marketing segmentation and positioning strategy. The Fashion Channel Company needs to strengthen its competitive position and is willing to spend an estimated $60 Million on advertising, promotion, and public relations in 2007. TFC’s main focus has been solely on fashion which is broadcast all hours of the day 7 days a week. This channel reaches close to 80 million viewers in US households with their main

Parental Involvement Week 2 Paper Free Essays

Parental Involvement Parental Involvement Joi I. Booty Grand Canyon University SPE-522 Module 2 May 9, 2012 Introduction This essay will strive to discuss the effects of the No Child Left Behind Act on special education reform, specifically the relationship between parents and teachers. We will discuss parental involvement in the education of their children in schools and ways to increase participation in a school setting. We will write a custom essay sample on Parental Involvement Week 2 Paper or any similar topic only for you Order Now Lastly, we will discuss what schools can do to involve more parents in the educational process, rights and responsibilities as a parent of a special needs child and a parent’s candid opinion of how they would build a reliable alliance with their teacher and school. My interview is with a mother of a freshman at Southwood High School in Shreveport, La. This was a telephone interview and the mother was very forthcoming in answering all the questions. On the first question â€Å"How has NCLB (general education and special education reform) affected the relationship between parents and teachers? The parent replied: I believe it has made it better for my child. I have three school age children that have gone through the Caddo Parish School System and with my older child I did not get all the updates and information that I have now with my youngest child. (K. Davis, personal communication, May 7, 2012). The second question â€Å"Have you been actively involved in your child’s education throughout your child’s school life? In what ways? The parent replied: Yes I have. I am firm believer in being active in my children school work and after school activities. I am a member of the PTA, a parent monitor, teacher helper; and I also bring extra school supplies at the beginning and during the school year. (K. Davis, personal communication, May 7, 2012). The third question â€Å"What can schools do to involve more parents in the educational process†? The parent replied: Schools should make participation mandatory and not an option. Parents should have so many volunteer hours that they must complete every semester or every month. I volunteer twice a month in my child’s class, one block, and twice a month, that’s only three hours a month. Parents have to volunteer at these private schools or else their child cannot attend, it should be the same in a public school. The second thing I think would be good is to allow parents to teach a class, just for 30 minutes or so. If the parents knew all what teachers have to do in a class, then they would be better able to help the kids at home. (K. Davis, personal communication, May 7, 2012). The fourth question â€Å"Do you know your rights as a parent with a special needs child†? The parent replied: â€Å"Yes, I am very well aware of my children rights when it comes to special education. I stay informed and read a lot on the internet and the hand outs my I. E. P. holder gives me at her meetings. † (K. Davis, personal communication, May 7, 2012). The fifth question was â€Å"How would you as a parent build a reliable alliance with your teacher/school†? You should have a reliable alliance and communicate with your child. You should listen to them when they come to you with things, and not make them feel like they are lying to you all the time. Sure kids bend the truth, but that’s just the point, it’s got to be some truth in what they say to you. Listen to your I. E. P. holder; he is your personal advocate for your child. I call him and leave a message for him all the time, and he calls me back usually the same day, even if it’s after school is out. You as a parent must call teachers, I. E. P. holders, go to meetings, and move your schedule around so you can be there. These meetings are important and it tells your child you mean business. Work with all the staff that works with your child. Communication is the key. (K. Davis, personal communication, May 7, 2012). According to Farenga and Ness (2005), â€Å"the most important component to successful family involvement in the provision of services to children with special needs is information. Information is what K. Davis; the mother that this author interviewed talked about. She said communication is key between parents and the school, the teacher, special education support staff and especially your own child. She also agreed with Farenga and Ness (2005), when they noted, â€Å"All children must show adequate yearly progress. † In summar y, partnering with families is an important part of the reauthorization of Public Law 101-476,otherwise known as (IDEA), Individuals with Disabilities Education Act and a part of the latest revision of the No Child Left Behind Act of 2001. This act mandates more accountability in terms of academic results and more flexibility on how local school board and districts divide their federal dollars. Plus it gives parents from lower income families’ ways to send their children to better schools and have more input on their educational outcomes. These mandates help to level the playing field for all special education students and help them achieve a quality education. Conclusion This essay discussed the effects of the â€Å"No Child Left Behind Act† on special education reform, specifically the relationship between parents and teachers. We discussed parental involvement in the education of their children in schools and ways to increase participation in a school setting. Lastly, we discussed what schools can do to involve more parents in the educational process, rights and responsibilities as a parent of a special needs child and a parent’s candid opinion of how they would build a reliable alliance with their teacher and school. References Farenga, J. and Ness, D. (2005). Families of Children with Special Needs, Encyclopedia of Education and Human Development. Vol. 3. Armonk, NY; M. E. Sharpe, 2005. 891-893. Gale Virtual Reference Library. Web. 3 May 2012 Farenga, J. and Ness, D. (2005). Families of Children with Special Needs, Encyclopedia of Education and Human Development. Vol. 3. Armonk, NY; M. E. Sharpe, 2005. 891-893. Gale Virtual Reference Library. Web. 3 May 2012 How to cite Parental Involvement Week 2 Paper, Essay examples

Doll house free essay sample

In my essay I will discuss how the doll’s house itself represents the conflict between the parent’s world and the children’s world in Katherine Mansfield’s – â€Å"A Doll’s House† The hierarchy is very apparent in the town in this story. There are upper class families such as the Burnells and lower class families such as the Kelveys. The parents are aware of this structure, but so do the children. For instance â€Å"Isabel was bossy but was always right† (43). The Burnells would not send their children to the town school â€Å"if they had been any choice† (53). Isabel uses the doll house to show her power. She tells all the girls at school the next day and enforces her power by telling her sisters â€Å"I’m to tell†¦because I’m the eldest† (41) The Burnell children were given a dolls house from Ms. Hay. The contents of the doll’s house are described in such a way that it is special in the eyes of the children, though it may seem like a â€Å"plastic toy† to adults. We will write a custom essay sample on Doll house or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The contents of the doll house are mentioned with a bit of detail in a long list, to show how amazing they are from the children’s point of view. â€Å"They had never seen anything like it in their lives † (25) â€Å".. pictures on the walls painted on the paper, with gold frames complete. Red carpet covered all floors except the kitchen, red plush chairs in the drawing room, green in the dining room.. † (27). The list goes on mentioning the colours, giving us the children’s impression of the doll house, showing how new and amazing it is because they have never seen anything like it. Describing the doll house with such detail shows rather than tells us how the children feel about it. Inside the house, sitting on the dining room table, there is a tiny little lamp which Isabel leaves out when describing it to the kids at school, but Kezia reminds her of it, which shows how much it means to Kezia. This shows that even though there are little things that seem unimportant and ignored, that there will be at least one person to take notice of it and appreciate it. This is the same for the Kelveys. They are the lower class people who sit by themselves at lunch who people usually ignore, yet Kezia acknowledges them and invite them over to her house. This shows the breaking of social class barriers, and the lamp represents that because Our Else who hardly speaks, mentions it after seeing the doll house and the story ends with the line â€Å"I’ve seen the little lamp. † The lamp is the symbol of hope, the light that shines and overcomes the darkness, â€Å"The lamp was perfect the lamp was real. † This contrasts with the dolls in the house that were â€Å"too big for it†. The mother and father dolls did not fit the house and were â€Å"sprawled very stiff as though they had fainted in the drawing-room†. It is ironic how the dolls dont belong in the ‘doll’ house, but the lamp outshines the dolls despite its size. I think the reason why the dolls did not fit was because a doll house is supposed to have a cozy, warm homey feeling. But the mother and father dolls reflect kezias family, showing that her family doesn’t act warm and friendly like a doll house family should, and the lamp represents her hope, that it will always shine brightly, and will always be there. It’s the only ‘real’ thing in the story. Because when Kezia asked why she couldn’t invite the Kelveys over, it seemed like a reasonable, real question. Aunt Beryl said ‘Certainly not’ as if they were some rules that were built into them, she couldnt justify her answer, it was ‘just because’, no real reason. Therefore Kezia is more ‘real’ just like the lamp, yet everyone else is not. To conclude, the doll’s house represents the society. It appears solid and simple on the outside but when you open it up you can see how society becomes divided. Divided by wealth and power, people are sorted into classes, just like the house is divided into different rooms.