Tainted Milk Powder

Question 1: Given strong profit growth, has there been any damage to Baidu. com’s reputation? Answer: Yes, there was damage to Baidu. com’s reputation. The examples of damage to Baidu. com’s reputation are: * The rumors made the company’s information appear unreliable. * Baidu. com’s users may start to boycott from using this search engine. They are hoping that Baidu. com may change their behavior after the protest. * Due to the boycott activity, the number of daily visitors may reduce drastically. * Due to the number of visitors decreased, those existing advertisers may withdraw their advertisement and switching to other company.As a result, they lost valuable contracts/customers. * Baidu’s shareholders also may sell off their shares in market. As a result, the share price dropped, this is also indicating that they lost public trust. Question 2: What the future reputational damage affect and how could it be measured? Answer: * Damage public trust, number of viewer and user drop * Mostly for a company to gain trust and confidence from the user of their product is not easy and take time. * But, to damage it just take a short period of time. For example doing unethical action in managing business operation. * Many news and rumors spread in media about Baidu. om have received some payment from tainted milk manufacturer for not advertise any news about them. * No concrete evidence about the rumors, but could damage their reputation, public trust and confidence of their source of information. * The number of viewer or user that use their search engine that been lower after the spread of bad news and rumors could be used to measure for the damage of public trust. * Investor not interested to invest, share price drop * The bad news and rumors about the unethical action by this company triggered the public trust toward them * It makes many people debate and alked about their action after the spread of issue regarding informatio n hidden, thus make many speculations towards this company. * Too much bad speculation been made toward their company impact to drop of share price. * We think that it would make investor or future investor might be not interested to invest in this company if the rumors are true due to the share price dropped continuously. * Affect company profitability, low income from advertiser * When the trust or confidence from the user or people toward this Baidu. com has decreased, it means that the viewer or user their search engine also decreased. Thus, the better for advertiser to promote their product in the search engine which have more viewer compared to Baidu. com * Besides, we think that Baidu. com might have to reduce the advertising fee in order to attract the advertiser use their search engine to promote products * Thus, impact from advertiser being changed to the other search engine or lower the advertising fee make the Baidu. com would faces low profitability and income. Question 3: What steps could Baidu. com take to restore its reputation, and what challenges will it have to overcome?There are 3 steps to restore the company reputation as below: 1. Know The Truth * The Company will first have to look at themselves and seek the reality. * Is there any truth in what the people say about themselves? * Baidu. com will have to look at the rumor of how they were said to have accepted payments to withholding a company’s information from online searches. 2. Take Action * Baidu. com might held a press conference to admit its wrong doing and try to fix it from there. * Although there were many are upset by the admittance, but they will be more upset if the Baidu. om have not admitted to their wrong doing. * That’s the matter related to trust and knowing that they will stand up for the mistake that have been made. 3. Dispel the Rumors * Baidu. com will have to overcome the rumor of how they were said to have accepted payments for withholding a companyâ €™s information from on-line searches. * They will have to disclose all of their financial records. This is done in an effort to make the company financial activities as transparent as possible and display that they are confederate in their financial activities. This will aid the company in regaining the trust of the public and the public will ultimately trust the information that is contained on the search engine. The biggest challenge is regaining trust from the stakeholders, investors and then the consumers as the company bad reputation has built over a period of time. * Do not expect to get rid of it within a few hours or days. It will take time for people to remove the company old, bad image from their mind and replace it with the new, pleasant one. * It is a matter of trust and knowing that one will stand up for the mistakes that have been made. Therefore the company needs to take social responsibility for the crisis. * There were innocent lives lost all because no one spo ke up about the tainted product. * Naturally there will be repercussions for all involved but consumers are forgiving if the situation is handled correctly. So, just keep on making efforts and soon, people will get used to the image of the ‘new you'. Question 4: Governments throughout the world have been slow to react publicly to serious problems such as SARS, mad cow disease, and now melamine contamination. Who benefits and who loses because of these delays?Answer: a) Benefits * Companies involved in related industry. * Government’s slow reaction gave opportunities for these companies to continue supply consumer with no quality product that bring harms to the consumer itself as long as the company gain benefit from it. * Eg: Mad cow disease was cause through nutrient give to the cows itself. Naturally, cows are supposed to eat grass. However, the ranchers try to cut costs by feeding these animals with dead animal. Besides, the ranchers feeding them with hormones and ot her chemical to fatten them up faster for marketing.In a nutshell, the ranchers along with other related parties are benefited through cost reduction as well as faster â€Å"harvesting†. * Government * Government itself gain benefit from their action. * One of the examples is from tourism industry. When the government announces the serious problem face by the country, especially if it is health related, it might frighten the tourist to visit the country. Thus, it can affect income received by the country. * The government usually will try to protect their local market and local product.For instance, what happen in China when the news of contaminated milk spread is that it causes sales of dairy product to drop by 30-40%. * Government slow action has given them opportunity to search for proper solution before expose it to the public. Aside from avoid panic among public, this action can also benefit them from loss of income and maintain country’s reputation. b) Loses * Pu blic * Public were negatively affected from government slow action, especially when it’s involving human’s life. * Eg: The melamine-tainted milk powder was responsible for the deaths of four infants and the sickening of more than 6,200 more.If the public are aware of the situation, they won’t buy the milk powder, thus can prevent loss of lives. * Also, it can hurt public’s finance when they spend their money on the products that they can’t even use. * Most importantly, public might lose faith on the government itself. Public rely on the information given by the government. If the government itself didn’t disclose important information, from whom the public can depend on. * In addition, when the countries are facing serious problem such as diseases, the government need to diverge the limited public money to support medical costs.It is burdensome since the public monies are use to clean up the mess done by irresponsible parties that only have view on profit only. * Pharmaceutical industry * It is not a one-day task in developing a new cure for new disease * The scientist needs to do research, identify the cause of disease, and find suitable chemical/element needed to produce the drugs. * When the government gave late announcement to public, all scientists are not able to create new medicine and thus, bring loss to them in terms of profit. Question 5: In some cultures, a ‘culture of secrecy’ or manipulation of the news is tolerated more than others.How can this be remedied by other governments, corporations, investors and member of public? Answer: * Governments * Government can design law to prevent this culture because it can affect public. * They can impose fine and penalty to those who are exercised the culture of secrecy. * The penalty imposed is a way to punish company and people who involve in this case. * It is as a warning to others firms so that they are not doing the same thing in the future. * The law and penalty should be imposed when there is evidence that the company is exercising this culture. * Corporations They should disclose all the information that concerns about public because public has the right to know what happen because it relate to them. * For example, corporations can disclose about their Corporate Social Responsibility (CSR) in their website. They should include all information so that public didn’t lost trust to them. * Investors * Investors can take action such as disapprove the unethical activities done by companies. * They have a great power towards companies because they are the shareholder. * Investors can sell their shares as a way to disapprove action taken by companies. If by taking that action also cannot alert the company, they can be a whistleblower by telling the authority about the company wrongdoing. * Member of public * Member of public can prevent this culture by the increasing of press freedom. * They can work with press to make sure that news spread faster. But, immunity should be given for public interest disclosure where the matters give serious harm to public. Before the immunity given, the news should be disclose to authorities both internally and externally and no action taken. Besides, public can complain to non-profit organization (NGO) or consumer association about companies wrongdoing. * Thus, when this action can be taken, companies may be thinking twice before they hiding something from public and consequences that they are going to face in the future. References 1. Tainted-Baby-Milk Scandal in China, RetrivedMarch 8, 2013 from http://www. time. com/time/world/article/0,8599,1841535,00. html, 2. Tainted Baby Formula Scandal Blows Up in China, Retrieved March 9, 2013 from http://blog. foolsmountain. com/2008/09/12/tainted-baby-formula-scandal-blows-up-in-china/ 3.Baidu Caught in Backlash Over Tainted Milk Powder: Search Engine Denies Screening Out News; More Rivals Online, Retrieved March 9, 2013 fro m http://online. wsj. com/article/SB122176870268453547. html 4. The Google of China: The Secret of Baidu’s Runaway Search Engine Success, Retrieved March 9, 2013 from http://www. time. com/time/world/article/0,8599,2111545,00. html 5. Lorraine Day, M. D. Mad Cow Disease: What the Government didn’t Telling You. Retrieved March 9, 2013 from http://www. drday. com/madcow. htm 6. 2008 Chinese Milk Scandal. Retrieved March 9, 2013 from http://en. wikipedia. org/wiki/2008_Chinese_milk_scandal#Chinese_industry . Pharmaceutical Industry. Retrieved March 9, 2013 from http://en. wikipedia. org/wiki/Pharmaceutical_industry 8. Tainted milk: Unravelling China’s Melamine Scandal. Retrieved March 9, 2013 from http://thinkbusiness. nus. edu/articles/item/118-tainted-milk-unravelling-china%E2%80%99s-melamine-scandal 9. Storer, J. A chance to tackle the culture of secrecy in government. Retrieved March 12, 2013 from http://www. thepunch. com. au/articles/a-chance-to-tackle-the-cu lture-of-secrecy-in-government/ 10. 2008 Chinese milk scandal. Retrived March 12, 2013 from http://en. wikipedia. org/wiki/2008_Chinese_milk_scandal

The Most Ignored Fact Regarding Example Essay Samples Revealed

The Most Ignored Fact Regarding Example Essay Samples Revealed What Everybody Dislikes About Example Essay Samples and Why Looking essay examples are extremely apparent that if 123helpme. You are unable to compose an essay if you don't experience a notion of what things to write about. If you're stuck on how best to compose an example essay, you can adhere to a few basic measures to dig yourself out of the rut and compose an example essay that you are able to be pleased with. The example essay is among the absolute most basic essays in academic writing, but may be exceedingly difficult if you've never written one or don't know what things to write about. Example essays concentrate on one principal idea that you prove with various specific, convincing examples. The very first essay is a short analysis. Expository essays are usually used on the SAT. A descriptive essay is just what it sounds like. For example, a science program could supply a new medication. 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Defining a great leader isn't quite straightforward. Knowing what sort of essay you're attempting to write can help you choose a topic and structure your essay in the very best way possible. If once you finish your proposal, you're still unable to demonstrate your answer is the perfect one, it usually means that you didn't figure out how to think of an acceptable solution. Your solution needs to be brief and achievable. You see, the conventions of English essays are somewhat more formulaic than you may think and, in a variety of ways, it can be as easy as counting to five. The writer must be well informed about both subjects in order to give the reader with a crystal clear comparison of both subjects. Quite simply, it's a prelude to your conclusion. Your thesis should inform the reader what point you're going to be making or what question you're going to be answering about the subject. Getting the Best Example Essay Samples Search engine optimization techniques will add more info information to your website, which makes it much simpler for search engines to be a symbol of your site. If you're including a good deal of info in a post, you might lose your readers attention. If you are in need of a website that will supply you with a thorough collection of samples, then you're at the appropriate place. Today, there are several on-line sites which provide sample papers. It isn't as demanding as other varieties of academic papers, but nevertheless, it can provide you an overall insight on writing providing you with the fundamental skills of information gathering, creating an outline, and editing. Developing a suitable proposal represents a vital capability in plenty of fields, such as education, company or biology. If you're making an email list to promote your online product or company, make certain to use consistent branding. 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Guidelines For Pre Competition And During Competition...

Describe recommendations for pre competition and during competition dietary inane for the athlete competing in their even. ( grams of carbohydrates a day, grams of protein a day and timing of intake.) Soccer is a quick paced and Intense sport. It can also be very competitive and demanding to the body. During a soccer game a player is constantly active for 45 minutes, following a ten minute break and then another 45 minutes of constant activity. Nutrition is extremely important to an athlete’s performance and training. What they eat daily, and weekly will be a huge impact on the athletes performance and energy levels. Dehydration is a major factor an athlete needs to remember. Water is the most important thing for a soccer player. It is important that a soccer player starts hydrating a day or two before a game/tournament. The day before the game it is a good idea to keep sipping on a bottle of water throughout the whole day drinking about 2/3 litres of water through out the day and plenty at meals. Dehydration is also a major factor athletes need to remember. Water is important. A soccer player should always remain hydrated so they are ready prior for games and tournaments. A player can lose as much as three quarters of fluids in a fast paced game in hot climates (Mckenzie, N/A). Keeping your body hydrated is one of the most important nutritional matters. Fluids are used through the skin as sweat, but also due to the lungs when breathing. Hydrating yourself at

The Cable Television s Target Marketing Process - 1764 Words

The cable television market continues to shift at such a rapid pace that the identification of market segments occurs at a parallel speed to technological advancements. Shifting populations, changes in demographic age groups, and the continued development of high aped internet ready devices continue to impact the pay TV marketplace. It continues to be a challenge to both identify and predict where these groups will evolve and how their media consumption demands change. It is incumbent upon cable providers to closely examine the shifts and deep market fragmentation when designing and launching new platforms to try and satisfy as many different masters as possible. The Xfinity X1 Entertainment Operating System attempts to do just that. The first step in the target marketing process is to define the marketing segments. Within the cable television industry there are several different directions that are possible. One could consider the general percentages of television viewers as a whole, how many subscribe to cable, how many us an internet streaming video service, or what percentage reject pay television all together. This approach, however, fails to examine the subscribers that exist now, how to keep them, and how to grow the consumers within this space through optional upgrades. The most obvious approach is to segment the existing customer base by a key demographic, age. 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Parental Involvement Week 2 Paper Free Essays

Parental Involvement Parental Involvement Joi I. Booty Grand Canyon University SPE-522 Module 2 May 9, 2012 Introduction This essay will strive to discuss the effects of the No Child Left Behind Act on special education reform, specifically the relationship between parents and teachers. We will discuss parental involvement in the education of their children in schools and ways to increase participation in a school setting. We will write a custom essay sample on Parental Involvement Week 2 Paper or any similar topic only for you Order Now Lastly, we will discuss what schools can do to involve more parents in the educational process, rights and responsibilities as a parent of a special needs child and a parent’s candid opinion of how they would build a reliable alliance with their teacher and school. My interview is with a mother of a freshman at Southwood High School in Shreveport, La. This was a telephone interview and the mother was very forthcoming in answering all the questions. On the first question â€Å"How has NCLB (general education and special education reform) affected the relationship between parents and teachers? The parent replied: I believe it has made it better for my child. I have three school age children that have gone through the Caddo Parish School System and with my older child I did not get all the updates and information that I have now with my youngest child. (K. Davis, personal communication, May 7, 2012). The second question â€Å"Have you been actively involved in your child’s education throughout your child’s school life? In what ways? The parent replied: Yes I have. I am firm believer in being active in my children school work and after school activities. I am a member of the PTA, a parent monitor, teacher helper; and I also bring extra school supplies at the beginning and during the school year. (K. Davis, personal communication, May 7, 2012). The third question â€Å"What can schools do to involve more parents in the educational process†? The parent replied: Schools should make participation mandatory and not an option. Parents should have so many volunteer hours that they must complete every semester or every month. I volunteer twice a month in my child’s class, one block, and twice a month, that’s only three hours a month. Parents have to volunteer at these private schools or else their child cannot attend, it should be the same in a public school. The second thing I think would be good is to allow parents to teach a class, just for 30 minutes or so. If the parents knew all what teachers have to do in a class, then they would be better able to help the kids at home. (K. Davis, personal communication, May 7, 2012). The fourth question â€Å"Do you know your rights as a parent with a special needs child†? The parent replied: â€Å"Yes, I am very well aware of my children rights when it comes to special education. I stay informed and read a lot on the internet and the hand outs my I. E. P. holder gives me at her meetings. † (K. Davis, personal communication, May 7, 2012). The fifth question was â€Å"How would you as a parent build a reliable alliance with your teacher/school†? You should have a reliable alliance and communicate with your child. You should listen to them when they come to you with things, and not make them feel like they are lying to you all the time. Sure kids bend the truth, but that’s just the point, it’s got to be some truth in what they say to you. Listen to your I. E. P. holder; he is your personal advocate for your child. I call him and leave a message for him all the time, and he calls me back usually the same day, even if it’s after school is out. You as a parent must call teachers, I. E. P. holders, go to meetings, and move your schedule around so you can be there. These meetings are important and it tells your child you mean business. Work with all the staff that works with your child. Communication is the key. (K. Davis, personal communication, May 7, 2012). According to Farenga and Ness (2005), â€Å"the most important component to successful family involvement in the provision of services to children with special needs is information. Information is what K. Davis; the mother that this author interviewed talked about. She said communication is key between parents and the school, the teacher, special education support staff and especially your own child. She also agreed with Farenga and Ness (2005), when they noted, â€Å"All children must show adequate yearly progress. † In summar y, partnering with families is an important part of the reauthorization of Public Law 101-476,otherwise known as (IDEA), Individuals with Disabilities Education Act and a part of the latest revision of the No Child Left Behind Act of 2001. This act mandates more accountability in terms of academic results and more flexibility on how local school board and districts divide their federal dollars. Plus it gives parents from lower income families’ ways to send their children to better schools and have more input on their educational outcomes. These mandates help to level the playing field for all special education students and help them achieve a quality education. Conclusion This essay discussed the effects of the â€Å"No Child Left Behind Act† on special education reform, specifically the relationship between parents and teachers. We discussed parental involvement in the education of their children in schools and ways to increase participation in a school setting. Lastly, we discussed what schools can do to involve more parents in the educational process, rights and responsibilities as a parent of a special needs child and a parent’s candid opinion of how they would build a reliable alliance with their teacher and school. References Farenga, J. and Ness, D. (2005). Families of Children with Special Needs, Encyclopedia of Education and Human Development. Vol. 3. Armonk, NY; M. E. Sharpe, 2005. 891-893. Gale Virtual Reference Library. Web. 3 May 2012 Farenga, J. and Ness, D. (2005). Families of Children with Special Needs, Encyclopedia of Education and Human Development. Vol. 3. Armonk, NY; M. E. Sharpe, 2005. 891-893. Gale Virtual Reference Library. Web. 3 May 2012 How to cite Parental Involvement Week 2 Paper, Essay examples

Doll house free essay sample

In my essay I will discuss how the doll’s house itself represents the conflict between the parent’s world and the children’s world in Katherine Mansfield’s – â€Å"A Doll’s House† The hierarchy is very apparent in the town in this story. There are upper class families such as the Burnells and lower class families such as the Kelveys. The parents are aware of this structure, but so do the children. For instance â€Å"Isabel was bossy but was always right† (43). The Burnells would not send their children to the town school â€Å"if they had been any choice† (53). Isabel uses the doll house to show her power. She tells all the girls at school the next day and enforces her power by telling her sisters â€Å"I’m to tell†¦because I’m the eldest† (41) The Burnell children were given a dolls house from Ms. Hay. The contents of the doll’s house are described in such a way that it is special in the eyes of the children, though it may seem like a â€Å"plastic toy† to adults. We will write a custom essay sample on Doll house or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The contents of the doll house are mentioned with a bit of detail in a long list, to show how amazing they are from the children’s point of view. â€Å"They had never seen anything like it in their lives † (25) â€Å".. pictures on the walls painted on the paper, with gold frames complete. Red carpet covered all floors except the kitchen, red plush chairs in the drawing room, green in the dining room.. † (27). The list goes on mentioning the colours, giving us the children’s impression of the doll house, showing how new and amazing it is because they have never seen anything like it. Describing the doll house with such detail shows rather than tells us how the children feel about it. Inside the house, sitting on the dining room table, there is a tiny little lamp which Isabel leaves out when describing it to the kids at school, but Kezia reminds her of it, which shows how much it means to Kezia. This shows that even though there are little things that seem unimportant and ignored, that there will be at least one person to take notice of it and appreciate it. This is the same for the Kelveys. They are the lower class people who sit by themselves at lunch who people usually ignore, yet Kezia acknowledges them and invite them over to her house. This shows the breaking of social class barriers, and the lamp represents that because Our Else who hardly speaks, mentions it after seeing the doll house and the story ends with the line â€Å"I’ve seen the little lamp. † The lamp is the symbol of hope, the light that shines and overcomes the darkness, â€Å"The lamp was perfect the lamp was real. † This contrasts with the dolls in the house that were â€Å"too big for it†. The mother and father dolls did not fit the house and were â€Å"sprawled very stiff as though they had fainted in the drawing-room†. It is ironic how the dolls dont belong in the ‘doll’ house, but the lamp outshines the dolls despite its size. I think the reason why the dolls did not fit was because a doll house is supposed to have a cozy, warm homey feeling. But the mother and father dolls reflect kezias family, showing that her family doesn’t act warm and friendly like a doll house family should, and the lamp represents her hope, that it will always shine brightly, and will always be there. It’s the only ‘real’ thing in the story. Because when Kezia asked why she couldn’t invite the Kelveys over, it seemed like a reasonable, real question. Aunt Beryl said ‘Certainly not’ as if they were some rules that were built into them, she couldnt justify her answer, it was ‘just because’, no real reason. Therefore Kezia is more ‘real’ just like the lamp, yet everyone else is not. To conclude, the doll’s house represents the society. It appears solid and simple on the outside but when you open it up you can see how society becomes divided. Divided by wealth and power, people are sorted into classes, just like the house is divided into different rooms.

Nineteen Eighty Four Essays (586 words) - Fiction, Literature

Nineteen Eighty Four Nineteen EightyFour as one of Mr.Orwell best books, it has its own style -- freedom. It was a fiction novel since Mr. Orwell wrote it before 1984. Many strange things make people confuse, such as: Hate Week, Hate two minutes, Telescreens, BIGBROTHER IS WATCHING YOU... One of the most important word in the novel so far is telescreen, not only because it is a strange word, but this is the machine could compare to our super machine--computer, it is also the symbol of the bad luck to Winston and it could compare to the news in our society in 1999. Firstly, the telescreens work can be linked to the computer of today's society. Computers are controlling more and more range of our lives. The number of computer user is rapidly increasing. There are different computer schools all over the world. With the increasing amount of electronic business and the accelerated expansion of the Internet in recent years (even months), the amount of personal information tracking, storage, and dissemination that is occurring is also quickly getting out of hand. Now, for those who know how to look for it, almost too much information has become available to computer users. Governmental desire for control of the paper less domain may eventually become a threat to society as it tries to monitor users of the Internet and others who do not even currently own a computer... Therefore, computer controls everyone which is exactly the same thing as telescreen does--spy. Secondly, it is the symbol of the bad luck to Winston. Every time he looks at the telescreen, in the deep of his heart feel the scare, no freedom. One night Winston dreams about, his mother and sister, who had starved to death in the war, because he had been so greedy. Then he dreams of having sex with a girl he has seen in the Records Department, during the Two Minute Hate. Early in the morning Winston is waken up by the harsh voice from the telescreen, after such a bad dream night, the first thing he sees is the telescreen, again it proves the telescreen is the symbol of the bad luck. Finally, telescreen could compare to the news in our society. Telescreens are the major form of media communication in Oceania, and they desiminated 'news' to the populace. However, as with all real dictatorships, this news was almost all false. Despite this, it was believed by the vast majority of the population simply because of where the information comes from. One of the reason Winston does not like his wife is because his wife believes everything from the party although Winston thinks the party is not telling the truth. Check the news in our society. How many of them are telling the truth. The head of the cheater: Newspaper, today they can ... is good, tomorrow they will say he is evil...Just like 1948 most people believe them, and obey them. In conclusion, telescreen is the most important word in the novel so far because of the comparison of the telescreen and the computer, the news from the telescreen and the news from the newspaper, and the bad luck for Winston. Today, when people sit in front of the television. They can not image it is used to control people fifty years ago. They do not know something is controlling them instead of the television right now and they will not know what is going to control them after fifty years. English Essays